New to freelancing
If you’re new to freelancing, you might feel ready to take ANY paid work you can get your hands on. But as you get deeper into your freelancing career, you’ll need to start being more strategic about the types of work you do and the clients you take on.
You might be thinking: How can getting picky about the freelance work I do help me make MORE money?
Because when you specialize, you become an expert in a specific field, and experts can charge more for their specialized services.
In my opinion, the age-old debate of whether you should be a specialist or a generalist when starting your freelance career isn’t even worth thinking twice about. If you were your client and you needed someone to fix your email marketing so people actually sign up, write ads that convince people to buy, or just update your outdated website, would you rather hire someone who’s a jack of all trades, or a person who’s a pro at doing one thing and doing it well? I’ll choose the specialist every time.
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And when it comes to my own experience, choosing to specialize as a content marketing consultant—as opposed to being a general digital marketer for hire—has been the single best decision I’ve made with my freelance business. Because I’ve built my reputation with clients as a talented content marketer over the past few years and frequently engage with content marketing content on various social media channels, I’ve been able to rise to the top of my niche in a relatively short period of time. This is one of my favorite takeaways from Becoming a Successful Freelancer over on CreativeLive.
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